Indian woman’s concept of lingerie has grown out of shell. She is ready for that long awaited freedom of adventure. The online markets made lingerie shopping easy for her. The Indian online lingerie market is growing, with major international brands eyeing to make space among the already active sites.
Buying lingerie online gives women the comfort and privacy to experiment with what she cannot do in a retail store. There are more than 50 active online stores in India. The value proposition is found to be fourfold for online inner wear stores. One of the most prominent Indian online site claimed they jumped 200% increase in online sales of lingerie from past.
There are lots of virtual drivers for the popularity of online markets. While retail stores keep only the fast moving styles, online stores give the option of trying out everything in her comfort zone with access to all the brands she know of with unlimited physical distribution.